Software Sales Tips by Matt Wolach

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Scale Your SaaS

How AI Can Automate Your Content Creation – with Cody Schneider

EPISODE SUMMARY

In the fast-paced world of SaaS, staying ahead of the curve is crucial for growth. This episode of “Scale Your SaaS” does a deep dive into leveraging AI for content creation with host and B2B SaaS Sales Coach Matt Wolach and Swell AI and Drafthorse AI co-founder Cody Schneider. This discussion will give you insights on revolutionizing content creation, propelling business growth, and navigating the ever-evolving landscape of SaaS.

PODCAST-AT-A-GLANCE

Podcast: Scale Your SaaS with Matt Wolach

Episode: Episode No. 299, “How AI Can Automate Your Content Creation – with Cody Schneider”

Guest: Cody Schneider, Co-Founder at Swell AI & Drafthorse AI

Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor

TOP TIPS FROM THIS EPISODE

Strategize for Rapid Growth

Throughout the discussion, I delve into the strategies that fueled Drafthorse’s rapid growth, emphasizing Cody’s focus on building a robust Twitter presence. Cody shares insights into leveraging personal branding, software tutorials, and social media to create a community contributing to the tool’s success.

Cody discusses the importance of founder-led growth, highlighting how software founders can amplify their reach by utilizing ghostwriters and AI tools to streamline content creation. The emphasis is on transactional activities that immediately impact revenue.

Balance Multiple Ventures

As a serial entrepreneur, Cody addresses the challenges of balancing time and focus across multiple ventures. He emphasizes prioritizing impactful tasks that directly contribute to revenue growth.

The discussion delves into the importance of automation and delegation in managing multiple ventures. Cody outlines the approach of solving puzzles, automating or delegating processes, and focusing on high-impact activities.

Leverage AI in Content Creation

As a software founder, Cody shares his vision for the future, foreseeing a shift in the value of content created by AI. He distinguishes between commodity and thought leadership content, highlighting the increasing importance of domain knowledge to differentiate brands.

The conversation concludes with Cody’s advice for early-stage startup founders, encouraging them to explore untapped markets disrupted by AI. He highlights surveys and social media scheduling opportunities, where AI can offer significant advantages.

EPISODE HIGHLIGHTS

The AI Revolution in Content Creation

This episode sheds light on the revolutionary potential of AI in content creation, specifically focusing on the tools developed by Swell AI. Swell AI assists podcasters and YouTubers in converting their content into detailed articles, offering a time-efficient solution for generating diverse forms of media.

The Genesis of AI-Powered Content Creation

Another highlight is when Cody traces the origins of their AI-powered content creation journey to July 2022. He highlights a pivotal moment when experimenting with GPT-3, a powerful language model. The turning point occurred when the technology reached a level where marketers and salespeople could harness its capabilities effectively.

 

The initial use case for AI in content creation was driven by Cody’s experience in a startup focused on insurance tech software. They used a podcast to rapidly establish a brand presence and engage with their target audience. Software founders can apply the same approach to their business, as AI is slowly changing the game.

 

TOP QUOTES

Cody Schneider

[13:07] “The intersection of technology and creativity is where the magic happens – AI is proving to be a catalyst for this convergence.”

[16:38] “Founder-led growth is crucial, especially in the early stages. Your passion and belief in the product are infectious.”

[13:56] “My focus in the beginning stages is figuring out all the puzzles, once I figured those out, like how do I automate as much of that as possible, or delegate as much as that as possible?

Matt Wolach

[18:11] “The challenges we face today are the stepping stones to the advancements of tomorrow.”

[22:01] “SaaS enthusiasts and entrepreneurs should keep a close eye on the evolving landscape of AI – it’s a game-changer.”

LEARN MORE

To learn more about Swell AI, visit: https://www.swellai.com/ 

You can also find Cody Schneider on LinkedIn: https://www.linkedin.com/in/codyxschneider/ 

For more about how Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com.

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Check out the whole transcript of the episode here:

Matt Wolach  00:03

Hello, and welcome to Scale Your SaaS. Really glad that you made it. Thank you for showing up. By the way, if this is your first time here, our goal is to help you generate a whole ton of leads, close those leads, grow your business and do exactly what the show says Scale Your SaaS. If you’re wanting to do that, hit the subscribe button right now that way, you will not miss any of the amazing guests and information we give you so you can do what you got to do. And today, I’m super excited to be joined by my special guest Cody Schneider. Cody. How you doing?

Cody Schneider  00:32

Good, man. Thanks for having me on, man. Super excited to be here.

Matt Wolach  00:35

Absolutely. I’m excited to have you here as well. And I want to make sure everybody knows who you are. So Cody, he’s the co founder at Swell AI as well as Drafthorse AI two cool things going on. By the way, Swell AI, they help podcasters and YouTubers convert their podcasts and videos and articles. You can upload your recordings and swell AI writes detailed content mimicking your unique voice, I can tell you, that is a very cool thing and very needed. And Cody, he’s really awesome. He’s an entrepreneur who’s established multiple successful SaaS ventures. And he really exemplifies productive scaling. And you’re going to hear about some of the cool things. He’s done. One of those, of course Drafthorse, which that’s an AI SEO engine that helps you grow your organic traffic, you can upload a list of target keywords and get articles written in minutes. It’s really, really neat what they’re doing right there. And so I can’t wait to dive into both of these. But Cody, thanks for coming on the show. 

Cody Schneider  01:27

Yeah, thanks. Yeah. Again, Matt. Thanks for having me. Super excited. 

Matt Wolach  01:31

So tell me what’s been going on with you lately? And what’s coming up?

Cody Schneider  01:34

Yeah, I mean, I mean, we honestly just been focused, really heads down on this content engine powered by AI idea. We’re of the opinion that like, we’re on the precipice of this really kind of revolutionary moment, especially for early stage companies, where it’s like, Hey, I have one marketing person, how do I, you know, be everywhere. And so what we’ve seen is that AI is this vehicle for that. And so the tools that we’ve been creating is really to kind of augment those teams. My background was in like early stage startups, I was out in the valley did that whole thing. And what we found is that, you know, content is like one of the best ways to zero to one a brand, when nobody knows you exist. You just like just raised around. It’s like, how do I make my entire audience know who I am? And honestly, podcasting was the initial vehicle that we did for it. Then we did webinars, all that, but we can get into those pieces. So yeah, that’s kind of the high level.

Matt Wolach  02:27

Very cool. So tell me, how did this all come to be? How did you get into AI and content and creating all these these products that you’ve come up with?

Cody Schneider  02:35

Yeah, yeah. So it initially started what we were doing, I think everybody was experimenting with it in some way. But in in July of 2022, it’s like this moment happened with the all the basically we everybody was experimenting with GPT three, and it got good enough where like, as a marketer, or a salesperson, I was like, Oh, this is like actually usable. It had this kind of tipping point that occurred. And so at the time, I was doing consulting for this company, they were like an insurance tech software, it was basically like a CRM for insurance agents. And for them, like we spun up this podcast as a vehicle to basically again, like zero to one their brand. So we scraped all their target customers, you know, their ICP emails, we then sequence them into a newsletter. And then every week, we would just like email them the podcast, right? And they’d have guests on that talk about their business. Now they structured it, and yada yada is a lot of them are kind of, you know, solo insurance agents. Some of them are crushing it, whatever they were doing, like, you know, three quarters of a million a year, like, it’s not like, you know, it’s smaller, you’re larger, smaller businesses, or larger small businesses, I guess I would say, Yeah, so for them, though, it’s like, you know, basically did this podcast thing. And over a year, we found that we could just took, we’ve made the founders like kind of famous where it’s like, they would go to conferences, and now these people know who they are, right? Because they like got randomly sequenced into this newsletter. And so podcasting is great to create, like long form source media, that it can chop up and repurpose into all these different forms. That repurposing process is like the hardest part. And it’s the most time consuming and like when I was at a previous company, like I had a team of 10 to 15 people that we’re constantly working on this, like, we’re doing webinars, we’re doing podcasts, and then they would turn that into blog posts and tweets and LinkedIn posts, etc, for all the channels that we’re trying to do distribution through. And so the AI piece was like, Oh, this is a perfect vehicle for that we can take these transcripts, we can take these videos and basically turn them into all this media in what used to take us, you know, 50 hours of time, we can do it in three hours, right. And so that was kind of the inception of it, it’s now evolved into like a way larger thing, but the first version of it was actually a Google Drive folder that I shared with some friends, they uploaded mp3 files, we would like download it locally, run it on our machines and send it back and that’s how we got our first 10 customers that there were like, hey, this idea is validated. Let’s ship this and, you know, it’s kind of evolved into the kind of web applique It is now. So

Matt Wolach  05:01

I love that story. And actually, that story illustrates something that I teach my clients is, hey, in the early days, you might have to do things that don’t scale. Like, obviously at scale, that process wouldn’t work. But in the early days to figure out, does this work to verify if it’s something that can be valuable for somebody? That’s what you do. And so it might have felt tedious at first, but you figured out that this is something that people like, and it works, right. 

Cody Schneider  05:26

100% Yeah, I mean, I think a lot of the times too, it’s like, due to, I see so many companies that are they’re trying to do too many things simultaneously. And in reality, they need to do like one or two things like most companies can get to a million ARR with just like to at distribution activities. So whether that’s like cold email, and pairing that with like, Facebook ads, so that same audience, like I’ve seen that work, I’ve seen it where it’s like, okay, I’m just gonna only do b2b influencer marketing, and then Pair that with like, cold DMS. Like, a lot of the times, it’s like focusing on those transactional things. And pairing two of those things together, that I see make a lot of impact for these early stage companies, rather than focusing on a long term investment, like so many people do SEO and all the shit, it’s like, no, like, you need to get to a million arr. So you become sustainable, until you’re at that point, like you don’t think about long term investments into like distribution, or marketing or any of that. Like, it’s like, what are these transactional activities like selling like, you know, cold calling, etc, that I can do with that makes an immediate impact on my revenue tomorrow, rather than you know, something that’s going to take effect six to 12 months from now. 

Matt Wolach  06:31

I love that I love that the focus is purely on we just got to get to a million ARR. And that’s something that’s really important. It’s something that I’ve constantly kind of told my clients, this is a checkpoint, the companies who get there, they have so much more likelihood of actually being successful and making it because once you’ve reached that, you’ve shown that you know what you’re doing, you’ve reached product market fit, you understand how to get in front of people how to close them. And I think it’s super critical. And one of the the first checkpoints in fact, the first checkpoint is for me 10k MRR that shows that you’ve had some initial early success. And you were able to do that to get to 10k MRR in one month with Drafthorse. That’s super impressive. Can you share some of the simple strategies and tactics and what you did leveraging personal branding and some of the content stuff to create that trust? And virality? How did you guys get to $10 K MRR so quick?

Cody Schneider  07:20

That’s a great question. So honestly, I it was total just viral moment I if I tried to recreate it, it was like right time, right place with kind of the right resources. But the kind of the compounding things that happened at the moment. So we built an internal tool to basically do programmatic SEO for swell. And then I was talking about it in public on Twitter. And I had been growing this Twitter account, just because I realized that it was like a great vehicle to do cold outreach with, like, the more followers you have on these social channels, the more receptive people are to getting pitched your thing. And so to me anyways, yeah, it was growing that, honestly. And we wrote some software that basically like, helps with the tweet writing process, I was publishing like, 10 tweets a day, and it was honestly, you know, I don’t know if you can cuss on this, but just shitposting right. And so, anyway, the so we people were talking about in public, people were asking about the tool. So we spun it out into a separate product, we basically just like clone the code base that we had for swell and put draft horse up in it. And then I did a tutorial that was like, I’m gonna write 1000 articles that are SEO optimized off of these target keywords that are related to my brand in the next 60 seconds. Like, click the button, and then it writes those articles, and then, you know, click one more button and publish them to the WordPress site, right. And they were now live and in public. And so anyways, that went viral. And then we just rode that wave. I mean, the servers were on fire for the next 30 days, it was just like pure madness. Like, we were definitely under staffed. And we’re a small team, like we’re early stage and self funded. And so, for us, we’re just like, you know, trying to juggle 1000 things just like all founders are. Yeah, so and then really just double down on those types of things. Like everybody is looking for the solutions right now that speed up the processes of like content production, right? So it’s like I have these inputs, I’m desiring these outputs, like what are these ways that I can use AI to kind of abstract away all of that time consuming piece that later and that’s really what we’ve been showing, like just publicly in demos. And so it’s that combination of and I think people you know, this is a learning, you know, across all the platforms, like every platform has content that they’re most receptive to, but it’s figuring out how do I like find that cross section between what’s most likely to get reach while simultaneously like how do I also create inbound for my company, right? Yeah, we got it to 10k MRR in the first 30 days. And then just yet been growing it since then, and building out kind of these other flywheel pieces. So we found YouTube TV great vehicle for that company. And so we’re doubling down on that. And we’ve been running a lot of off YouTube paid traffic to the YouTube channel. And what that does is it basically like we’ve been buying like Twitter traffic for like, super cheap, right? I actually don’t even want to say this in Public. It’s so insane. But like, you know, I’m talking like point 0001 cent link clicks, sends them to the YouTube channel they want like, that turns into the views that turns into subscribers. But what it does is it creates virality that happen on the YouTube channel itself. So this life, basically, it’s just a tutorial of your, your software that’s going viral, like showing people how to use it, which again, creates inbound. And so that’s something that we found to be like a kind of an incredible kind of arbitrage. And so we’re we’re capitalizing on it at the moment. But yeah, happy to dive deeper on any of that as well. I know, that was like a ton of random information. So

Matt Wolach  10:51

no, I think that’s amazing information. And you did mention that you were fortunate that this buzz happened. But I would disagree, I actually think you did a lot of work to create that brand to, to build that, that channel on twitter to create that kind of public trust to kind of build your community. And so that when you did have something, you had a community, you had a group of people who already trusted you believed in you. And were willing to jump in and be a part of this thing, especially since you told the story. So well. I think I think people saw that realize it was an issue realize it was something that they had a challenge with, and they could get benefit from. So I think that you did everything right. Yes. Sometimes you just need that magic for it to hit. Right. But I think you did so much. Well, though that I don’t think it was super fortunate. I think you follow the right process.

Cody Schneider  11:36

No, I think it’s part of it. And like, for every founder that’s listening to this this is such an opportunity right now is just like building like founder led growth is this massive lever that anybody can pull. I’m seeing this happen more and more where it’s like, they hire a ghostwriter. That ghost writer interviews them, like once a week, it’s 30 minutes, they sit down 30 minutes to an hour, they take that recording, and then the ghost writer basically like builds out okay, here’s this tone, style and voice guy that we can give the AI now we go and write all this content for this founder. And then this founder looks like they’re everywhere. And just like fluorophore proliferating all of this, like their ideas and content and really almost the like, you know, ride along entrepreneur journey that’s becoming this like very powerful mechanism to grow these companies. But that’s actually, we have a client that uses swell. And that’s what they do is they basically like interview these founders. It’s honestly an insane company, I’m still shocked that like, there’s not more than it’s like a solo founder. They’re charging 5k a month, I think he has like 30 ish clients now at this point. So it’s like 150 MRR right? It’s a service business, obviously. But what he, it’s literally that like, have these conversations, like crank out all this content at scale, I think he has like a couple of yeas that help them. And that’s, that’s, you know, literally it, but it’s in there. That’s this way that you can zero to one these products overnight, right. And that’s the dream. So I’m gonna, I’m gonna repeat, you know, I’m gonna, I’m gonna start as many companies as I can over and over again, like, that’s my favorite part is like the beginning stages, figuring out all the puzzles, like once we define the operations at that point, like, let it exist, and it can kind of run itself. But what you know, how you do this over and over is you have that owned media channels, right? You have that own distribution, where and the best that I’ve seen so far that are the two that can’t be taken away from you are podcasts and newsletters, you always own those vehicles. And then the kind of next piece of those is then okay, I grow these social channels, whether that’s like LinkedIn profiles, like personal LinkedIn profiles, or Twitter accounts, etc. So

Matt Wolach  13:41

yeah, it’s great stuff. You mentioned, you’re running a few different companies, you love that early stage, how do you balance your time? How do you balance your focus between them? Because I also have multiple companies? And I find it tough. I’m really focused on this thing. And like, oh, yeah, I gotta do that. And how do you keep it all straight? Yeah.

Cody Schneider  13:56

I mean, I think it’s the hardest part. Right now. It feels like we’re just like fires, I need to hire like two more people, for swell in particular. But the I think the biggest thing that I like I focus on is like, what’s the most impactful thing that I can do at this moment to like, move revenue that move that number, then whatever that is, like that is that is what I do. Right? And then the other kind of filter that I employs, like, again, my focus is on the puzzles, like, but once I figured those out, like how do I automate as much of that as possible, or delegate as much as that as possible? And then whatever can’t be automated or delegated, like, that is what I I’m there to manage. But the it’s the kind of the age old challenge, whether you’re funded or not funded, like it’s like where, you know, what do I I’ve limited resources, I have time, money and mental energy. Like I have to think about that combination of things every day and I think for every founder, it’s figuring out and that mental energy one is one that you know, we don’t think about a lot. It I think it’s actually the most important is like that context switching between all of this is the hardest part. But we try to make like for us, what we do is like making it self service possible. So the lower tier can basically jump into the product and start using it, that also creates a great opportunity for you to do like affiliate marketing and build out an affiliate audience in network. The other pieces then like for, you know, all the enterprise sales, like, that’s where it’s like, my head is focused on because it’s like, you know, if you’re talking to a larger organization, like they’re gonna need at least four to six months for some of these deals, if not more, especially when it’s like, you know, they’re bringing the lawyers in, you got an MSA, etc. You’re just, it’s just a longer time, peace thing, right. So it’s like, automate as much of that lower interior as possible and try to make it so that it can be a self service, it can, I think it’s like a big learning thing that it’s over the last 12 months has been kind of critical for us. So I

Matt Wolach  15:54

love that I love the way you put that I hope everybody grab that because you said you’d like to figure out the puzzles, and then figure out how to either automate or delegate it and then solve the rest. And I think that’s so critical. That’s a great way to scale a great way to, to continue to keep yourself focused on on kind of those higher tasks, those, those those more tasks that you need that that thinking and your energy and your experience to be able to solve and let either automation or delegation take care of the rest. And I think that that’s, that’s super smart. I love that. I want to understand, though, if, you know, for a layman like me that doesn’t know AI very well. Why use something like swell or draft horse as opposed to go into chatGPT or Bard what’s the difference?

Cody Schneider  16:36

Yeah. So with Swell in particular, like we’re focused on content repurposing. So you could do the exact same thing and catch up. Like, say, I wanted to make a podcast show notes. The biggest difference that we’ve kind of created is the ability to create, we call them prompt chains or templates. So like, just how you have a chat within chatGPT. Like we can save that as like, here’s the sequence of events that have prompts and responses that can be chained together, that’s saved as a template, so that every time that you practice for providing some raw source material, ie the podcast, it just automatically generates that output. So if you’re, you know, a marketer, and you’re like, Okay, I’m interviewing two people a week or whatever, for this podcast, to grow my agency, etc, I can build out these templates that just automatically, like write a first person blog posts in this tone, style and voice and make sure that it’s like, hits these key points you want to call to action name, be included in the first paragraph, oh, also write me 30 tweets, also write me five LinkedIn posts, also, you know, whatever, whatever those content outputs that you’re looking for. Our big thing is focusing on building kind of dislike pipeline from all of that. So it’s, um, the analogy I always use is like, we want to take those raw materials that like, think about it as like oil. And I want to turn it into plastics and gasoline and diesel, like whatever we can basically produce those templates or all of those different versions of what that raw material can be turned into. So that’s really on the swell side, on for draft horse, the biggest thing that we do is like, you just provide us a target keyword phrase. And again, like, minutes later, you’ll have hundreds of articles written so like, as an example, worked with a client that they were in, had a part of their software was like an SMS sending service. So it was like, you know, SMS marketing for hotels, SMS marketing, for b2b SaaS, SMS marketing for E commerce, etc. So we found all these longtail keywords that are like, you know, bottom of funnel keywords that if somebody’s searching, that they’re probably searching for their software as a solution. And you know, they gave it a list of draft boards that lifted like 500 keywords that are all does longtail. And five minutes later, they’re published on their website. And it’s like, we set up auto indexing for them. So it’s actually being submitted to Google, through the Google indexing API. So that is just like, growing their blog kind of on autopilot, right? I mean, that’s how we’re seeing this use is like zero to wanting the like, a ton of content simultaneously. And I always get the question, especially on the SEO side is like how Google views add content. It basically stated in February of 2022, or 2023. Like we don’t care how it’s made, like as long as it provides value. And I think that framework is like where this is all going right is how are you like, does this actually provide value to the whoever’s consuming this? And it that’s going to be the filter across all of these platforms, right? Whether it’s Google, whether it’s YouTube shorts, whether it’s tiktoks, etc.

Matt Wolach  19:31

I love it. That’s great stuff. And it’s super important because so many times I look at somebody’s blog, like, yeah, we’ve got a content play, and they’ve their last article was written like two months ago, and I get it, it’s hard to keep up with it or it’s expensive to hire a team to keep up with it. But if you can have AI take care of that for you, and especially take all of those key things you’re focusing on and go out and come up with the content for it. That’s fantastic. I love that 

19:54

Also can just go after competitors in a way that you never could previously. Like I just saw a case study From this company, they basically took the sitemaps of all their competitors, like, a sitemap is just like all the articles that are written on a website, they can basically scraped all of those articles to find all of the titles from every one of those, like, you know, imagine 1000s of blog posts that have been written over the last whatever, 10 years say it’s an incumbent, right. And they then save each of those as like a txt file, they then take it to an AI and they’re like aI like write blog posts, about this competitors, entire sitemap, like every one of those articles, we’re gonna make our own version of that, and then publish it. And like the data that they had was insane. It was like 12 months, they got to a million impressions per month on Google. It was driving like I’ve something nuts, like 30% of their inbound lead or inbound signups. And it was all written for around like $2,000. And that’s kind of the most, that’s the arbitrage right now is, in the past, if I wanted to write 1000 articles like and I wanted them to be like a quality that was good enough that I would actually publish them as brands, that would cost me $100 An article, right. So it’s like spending 100 grand to go and write all this content. In contrast, now, I can do that same thing. And I can get it out the door for like $500. So that’s the moment that we’re in, it’s going to, you know, it’s a small gap that this is going to exist, I’m guessing like two to three years. So like that’s on the draft or side and contract, like we were calling that commodity content. That’s like knowledge that the AI like the LLM naturally has built into it, you can just write about these topics. In contrast to that, like the thought leadership content is actually going to become more and more valuable. And this is how you can differentiate his brands. So imagine I go and I interview like three industry experts say like you as an example that I’m talking about, like early stage sales. And I interview these three, you know, we’ll say five experts about how do you do early stage sales, I take those transcripts. And then I say, Okay, I told me a detailed blog post outline, focusing on this target keyword how to do early stage, you know, b2b sales, b2b SaaS, sales, it builds that outline. And then I can basically limit it to that transcript information from these experts. And then have it actually write that content based off of that that kind of corpus of information that I’m providing to it, like, saying, Hey, this is this walled garden that you can only write from. And that’s how we’re going to see these brands like it’s your your domain knowledge, we like we have a cybersecurity company that’s doing this, their domain knowledge in this space is so deep, that they’re going to write the best content, and always win, because they have the most knowledge trapped within their library that they can then repurpose over and over again, for all these different channels that are trying to do and so that’s how we’re thinking about it more and more is like, how do we make it so that you can have this library of content that you can go back and data mined, and then pull out these, you know, these clips, etc, whenever your team needs them, or you see, hey, in our data, clips like that include were the keyword XYZ, dig, they do really well, or when we’re talking about, you know, cold email, they do really well find me all the clips that are related to cold email, write me 40 tweets about you know, related to cold email or whatever that is, right, I can just go back to that, that that library that I have, and then reuse that over and over again. And that’s how I create these, this ever cream content engine that is going to again, differentiate my my brand, as commodity content that’s made by AI becomes everywhere. And that just becomes like the the expertise will never be in there. Like you’ll see from a human being. So

Matt Wolach  23:42

I love it. And I can see how passionate you are about this. Cody, it’s so cool watching you talk about it and hearing what you have to say, because you can just feel how excited you get about it. We’re running out of time here. But I want to make sure that we really share some great stuff with our with our audience. So what advice would you have for early stage startup founders who are wanting to start to leverage AI and start to have it help their business?

Cody Schneider  24:04

Yeah, I think right now, there’s a massive opportunity to just disrupt these industries that look on disreputable like the other day, like I was looking at, like surveys, right? And I’m like, surveys could just be automated at this point, like I survey people. And then I abstract all those insights. So like, think about it is like you’re a product. So you’re you’re trying to do product research, right, based off of your turn users like we’re doing this actually internally. And there was this moment where I was like, fuck, I want to just go build this company. Because it’s just like, it’d be super valuable to what we’re doing. But I take all of those survey responses, I throw it into a context window and I’m like, okay, like, list the most, like, list the insights from this from this whole library that I just provided you but weighed them based on the things that are most referenced. And like we just did this and it’s like, Okay, here’s these 10 things that are stack ranked, that are the most impactful for you to reduce terms. So like the The survey and like business has been here for since day one. But now this base technology change has happened that hasn’t tired like it’s going to shake up. The analogy I’m using is like, it’s like a snow globe, right? Like, you’re shaking it up. Like it’s hard to move the snow, if I don’t like if it’s not shaking. Whenever I have a base technology change, that snow globe gets shaken, I get to like position it to make that snowfall wherever I want. And like that is what’s happening right now. It’s like I get to put weight on the scale. And so with the like, like surveys is a huge one, what we’re another one that I could see somebody going and building a massive company in is social media, scheduling, like social media Scheduling and Management, like AI, again, has totally disrupted that space. All of these, like great examples, like later.com was built in like 2010, right? Like the stack they’re using is so arbitrary, like it eautiful. It’s, it’s not even like Hootsuite, all of them are the same time, right? As soon as there’s API’s available for Instagram and Facebook, etc. That’s when they came out. So there are these massive companies that are like slowly trying to shift. And if you just come in and from the ground up build with AI as a component, rather than like layering on this bloatware on top of it, which is what they’re doing, you can entirely disrupt that market and take over a huge market share, because that’s what these people are looking for. Like, I want to tell me why customers are leaving, right? That’s a great use case. Like I want it and it’s something that we’re already doing. I guess that’s the big thing is like focusing on the things that we’re already doing that there’s massive markets for. And again, how can I automate a percentage of that, because then it’s an easy sell, like for us, like how I sell swell as an example to like, podcast networks and agencies is like, we cut costs by 60%. On average, like you have a team of 40 people that you’re paying salaries like that, overnight, like 60% of that cost is cut, right? It’s like it’s a no brainer. And it’s the same thing that you can do in these other spaces. So

Matt Wolach  26:56

super cool, amazing advice, and definitely something that people should take you up on and go out and start doing that. I want to make sure that people understand where they can learn more about you and, and Swell and Drafthorse. Where’s the best place for them to go?

Cody Schneider  27:09

Yeah, I’m most active on Twitter and LinkedIn. That’s where you can find me if you want to reach out and chat. But again, yeah, it’s swellai.com and drafthorseai.com If you Google both of them, they should come up and if they don’t, I’m not doing my job well, so yeah, those are all the places you can find me. 

Matt Wolach  27:26

perfect. We’ll put all that in the show notes as well. So if you’re listening, you can grab all that right there. But, Cody, this has been awesome. Thanks so much for coming on and sharing all these great tips with us.

Cody Schneider  27:35

I appreciate it man. Thanks for having me. Again. Super excited.

Matt Wolach  27:38

Absolutely. Everybody out there. Thank you very much for watching and listening. Really glad to have you here. Again, make sure you are subscribed, you do not want to miss out on any other amazing advice like Cody just shared with us. So hit that subscribe button. You’ll be good to go. And then we will see you next time. Take care

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