Software Sales Tips by Matt Wolach

Sales Tips

How Long Should My Demo Take?

How Long Should a Demo Take?

Many SaaS founders I’ve worked with carried out a different approach to their demos before they met me. Most of them would ask me how long should my demo take? Well, there’s definitely a right answer to this.

Most of the time, people either do it too quickly, or they spend too long. One factor that determines whether you win or lose the deal is the length of your demo. So we want to make sure we do it right. Watch this video and learn where the sweet spot is!