Software Sales Tips by Matt Wolach

Sales Tips

How To Succeed In A Competitive Market

Anyone with a software company will attest to how competitive the industry is becoming. Long before the recent AI disruption, low-code tools already exist that allow SaaS founders with beginner-level coding skills to create software.

Entering the market is one thing. At this point, anyone can do it if they put their mind to it. It doesn’t mean it will be good, but there will still be output. Just watch tutorials or use GPT-4. Staying in the market? Now that’s a different story.

You’re probably thinking, “Okay, Matt. Got it. I should invest in highly-skilled developers.” That’s an excellent choice, but that’s not enough. You can have fantastic ideas but remember, players are throwing millions of dollars into a single ad campaign on the field.

So how exactly do you survive in SaaS’s cutthroat and thrilling field? How do you ensure you aren’t buried alive by veteran competitors and software titans? How do you become an ace in the game, especially if you are just about to step on the starting line?

In this week’s sales tip, you will understand that the answer is not to have a perfect product or a mind-blowing feature. You will learn the other essential things you must develop to land a solid foothold in the software industry.

So if you don’t want to lose hair by fussing over having hundreds of features or coming up with the next breakthrough idea for humanity, watch the video.