Software Sales Tips by Matt Wolach

Sales Tips

How Wine Is Like Sales

Winemaking has been around for thousands of years. 

In its basic form, wine production is a natural process that requires very little human intervention. Mother Nature provides everything that is needed to make wine—it is up to humans to embellish, improve, or totally obliterate what nature has provided, to which anyone with extensive wine tasting experience can attest just like me.

And you might ask, how does all this wine talk relate to sales? There’s a big similarity between them. I was in the French alps, and the vineyard near the house we’re staying at made me think about how grapes made for winemaking are like sales and startups. Trust me, this is going to be a fun one. So watch now and learn!