Software Sales Tips by Matt Wolach

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Sales Tips

Is Your Demo Good?

Good demos aren’t good.

In the competitive world of software sales, having more than a good demo is needed. Inspired by Jim Collins’ book, “Good to Great,” I emphasize the importance of striving for greatness in every aspect of your software company.

According to Collins, “Good is the enemy of great.” While being good may yield some results, it’s when you settle for good that you become vulnerable to competitors who are striving for greatness. Don’t let complacency hinder your progress. Instead, channel your efforts into elevating your demo from good to exceptional.

If your demo is an eight out of ten, it may seem good, but it’s not great. The real challenge lies in pushing beyond the comfort of good to reach greatness. Invest the time and effort needed to refine your sales process, enhance your demo, and make it truly outstanding. Remember, greatness requires going the extra mile.

In the ever-evolving software industry, competitors are always on the horizon, ready to present a better product or an enhanced sales process. By continuously striving for greatness, you ensure that you’re always one step ahead. Don’t allow competitors to surpass you. Instead, put in the work to maintain a dominant position in your market.

This week’s video sheds light on the significance of going beyond the realm of good demos and embracing greatness. Don’t settle for mediocrity when you have the potential to dominate your market. Invest the necessary effort and continually refine your demo to make it truly exceptional. Doing so will elevate your SaaS company to new heights of success. So, hit that subscribe button and take the first step towards transforming your good demo into a great one.