Should a Software Founder Do Sales?
The short answer is yes.
Being a seller may very well be the last thing on your mind, especially if you are a software founder.
In most cases, you would rather focus on building the product and hire an expert to do all the selling instead.
The idea may sound convenient, but it wouldn’t be advisable to do if you are just starting out.
On the contrary, the founder should be involved in sales from the get-go.
There are several reasons for doing so, and you need to know them at once. Watch the video to find out!