Software Sales Tips by Matt Wolach

Sales Tips

Niche, Please: Sell Effectively by Knowing Your Buyer Persona – with Matt Wolach

EPISODE SUMMARY “I coach founders to understand: here’s how you can set up your process such that it’s going to make sure your market knows that this is a problem and they know that your solution is THE one that’s going to be the answer to all of their needs.” – Matt Wolach In this […]

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Scale Your SaaS

Here’s Why You Should Try Lean Marketing to Generate Better Leads – with Jordan Behan

Being a software leader is hard. If you want to compete and stand out in today’s saturated market, you’ve got to know all sorts of different areas of your business and master them.  In this episode, SaaS-Story in the Making host Matt Wolach interviews Jordan Behan, the CEO of Narrate Creative, specializing in SaaS marketing. […]

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Sales Tips

Why Cooler Heads Prevail

Ways to Persevere in the Heat of the Moment   I live in Arizona, where it is usually warm and sunny all year round. The upside is that the winters are perfect, which clocks in at about 70°F every day. Summer is another story. For me, it’s like living in the sun, and it can […]

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Scale Your SaaS

Know Your Customers’ “Jobs-to-be-Done” to Generate More Revenue for Your Business – with Jay Haynes

EPISODE SUMMARY In this episode, SaaS-Story in the Making host Matt Wolach talks to Jay Haynes, the founder, and CEO of Thrv.com, the first and only software application for Jobs-to-be-Done (JTBD) product, marketing, and sales teams. Jay talks about what JTBD is all about and how this idea can help your business be more profitable. […]

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Scale Your SaaS

SaaS Copywriting: Here’s Why You Should Generate Attention-Grabbing Content for Your Business Now – with Tim King

EPISODE SUMMARY Content is king. With the right words aimed at the right audience, your SaaS business can further grow and reach an even wider audience, which ultimately benefits you. In this episode, SaaS-Story in the Making host Matt Wolach talks to Tim King, a creative copywriter and content strategist at hellotimking. Tim delves into […]

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Scale Your SaaS

How to Win More Business by Knowing Your Customers – with Craig Klein

EPISODE SUMMARY In this episode, SalesNexus CEO Craig Klein offers his best advice on how businesses can win more clients by developing a service or product they can’t refuse. He shares his CRM secrets with SaaS Story In The Making host Matt Wolach and expounds on funnel building for effective lead generation and conversion. SalesNexus […]

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Scale Your SaaS

How to Build a Personal Brand Quickly with Blake Emal

EPISODE SUMMARY Blake Emal, CMO of Copy.Ai, shares his pieces of advice on how to build a personal brand with Matt Wolach, host of the SaaS-Story in the Making podcast.  With his years of experience in the marketing field, Blake laid out the steps on making prospects trust a company, which begins from the value […]

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Scale Your SaaS

Where SaaS Companies Fail

EPISODE SUMMARY In this episode, I shared the answers to your burning questions about the most common mistakes SaaS founders make. SaaS Story in the Making is a podcast that primarily interviews recognized personalities, but I recorded it solo this time to make sure I get those questions answered for your software business. To get […]

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Scale Your SaaS

How To Use Digital Marketing To Scale Your SaaS Company with Paris Childress

EPISODE SUMMARY We had Paris Childess, CEO and Founder of Hop Online, bounce on over and talk about the power of digital marketing and how it can be applied to SaaS startups with Matt Wolach, host of the SaaS-Story in the Making Podcast. Paris also talks about the power of the consumer in the information […]

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Scale Your SaaS

VIDEOCAST: How to Master Social Media Marketing – with Arjun Rai

Founder of "HelloWoofy", Arjun Rai Teaches on How to Master the Skillsets Required for Social Media Marketing.

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