Software Sales Tips by Matt Wolach

Sales Tips

Three Reasons Software Founders Struggle with Sales

reasons software founders struggle with sales

Difficulties are an inevitable part of life. 

How we deal with them will determine our success. 

However, for many of us, we would end up struggling with the challenges we face regularly. It’s a painful occurrence, and nobody is safe from it. 

The same idea also applies to being a software founder. Whether you’re new to it or a long-time SaaS leader with many years of experience under your belt, struggles are bound to happen – especially when selling and closing deals are concerned.

So the question is, why do we struggle?

Are there ways we can deal with challenges to help us scale our business faster?

That is what we will discuss in this video so watch to find out more!