Software Sales Tips by Matt Wolach

Sales Tips

What is BANT and Why Is It Outdated

What is BANT

BANT is an old-fashioned, old-school sales discovery technique that must go and if you’re still using it, stop right now.

One of the most popular ways to do discovery out there is BANT, which stands for Budget, Authority, Need, and Timing. 

Many people like using it, but we’re going to talk today about why you should not use it and why it’s terrible.

The biggest problem with BANT is that it’s incredibly seller-focused. It offers no value to the buyer. Watch this video to learn more!