Software Sales Tips by Matt Wolach

Sales Tips

Winning in Business: Lessons from a College Football Game

Winning in Business: Lessons from a College Football Game

In the fast-paced business world, we often face challenges and setbacks that make us question our strategies and goals. We strive to generate leads, close deals, and ultimately achieve growth, but sometimes, things must go the right way. 

At a recent college football game I attended (The Colorado Buffaloes, Coach Prime’s team), I had an epiphany that holds valuable lessons for software business founders and their teams. Just as the home team in the football game faced adversity, they didn’t stick with their original plan when it clearly wasn’t working. 

Instead, they adjusted, pivoted, and ultimately won the game in double overtime. Let’s explore the parallels between this football game and the business world, highlighting the importance of adaptability, strategy revision, and the willingness to pivot when things go awry.

Recognizing When Your Plan Isn’t Working

In both football and SaaS businesses, it’s crucial to recognize when your initial strategy isn’t yielding the desired results. Colorado’s home team was losing the game, and their competitors were outplaying them. Similarly, in business, whether you’re a software founder, a sales team leader, or a salesperson, there are times when your efforts are not paying off. It’s easy to keep pushing forward with the same plan, hoping for a different outcome, but as the football game showed us, this rarely leads to success.

The Power of Adjustment

One of the key takeaways from the football game is the significance of making adjustments. Colorado’s coach (Deion Sanders) and players recognized that their original game plan needed to be more effective against the competition. They didn’t hesitate to change course, adapt to the evolving situation, and try new strategies. This ability to adjust on the fly is also valuable in a software business. When your initial approach isn’t working, it’s essential to have the flexibility to pivot and find new solutions to the challenges you face.

Pivoting Toward Success

As Colorado pivoted during the football game, SaaS businesses must also be willing to pivot when necessary. This means reassessing your goals, strategies, and tactics to align with the current market conditions and customer demands. Sometimes, it’s not about changing your ultimate objective but finding alternative routes to reach it. Successful companies are those that can pivot effectively, navigate through adversity, and emerge stronger on the other side.

The Thrill of Victory

The football game’s outcome was nothing short of thrilling. Despite being on the verge of defeat for most of the game, Colorado returned, adjusted their strategies, and eventually won. The lesson is that success is achievable, even when the odds seem stacked against you. In business, persistence, adaptability, and the willingness to make necessary changes can lead to success, even in the face of adversity.

Final Thoughts

The college football game I attended was a powerful reminder of the importance of adaptability, strategy revision, and the willingness to pivot when faced with challenges. Like the home team in the game, businesses must be prepared to adjust their plans and strategies while still waiting to yield the desired results. 

Success often requires recognizing when something isn’t working and the courage to make the necessary changes. So, whether you’re a software founder, a sales team leader, or an salesperson, remember this valuable lesson from the football field: When something’s not working, pivot and shift to get it right so you can ultimately win the game of business.