When you are a growing SaaS company, you may want to make sure that you are building a team that knows the intricacies of your product so that they can sell it well. Gaining mastery of its purpose and its ups and downs feels like it allows them to highlight the product’s best features and win a prospect. However, how much effect does a sales rep really need to know?
Should they understand everything there is to know? Or is a bit less knowledge ok?
Watch this video to see how much product knowledge your SaaS sales reps need.