Never Train in Your Demos


Here’s a fun fact: the vast majority of software demos fail to emotionally motivate a prospect to take action.

This is due to a number of mistakes that are made in the demo process. 

One of the biggest mistakes that I see a lot of which hurts your chances of closing deals is when you train on your demo.

And the biggest thing I can say is demos are not training. Many SaaS sellers often think we need to train the prospects about what to do in the system, but I’m here to tell you that you absolutely do not want to train the prospect.

That is not how to do a demo. Demos are not training, and it happens all the time. You think, well, let me just show them how to do this and show them how to do this. Watch this video and find out what you can do in your demo instead of training your prospects.

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