Software Sales Tips by Matt Wolach
Did you know that some software leaders don’t know what an ICP is? How how does it differ from a buyer persona? People usually interchange ICP, buyer persona, and user persona. You might say, “Matt, does it matter? They’re all practically the same. You research the same thing. The usual client pain points, client goals, […]
EPISODE SUMMARY Starting a SaaS company is hard, and raising it can even be more challenging. Finding the right strategy, going through trial and error, and especially finding the fund you need are only parts of what makes it difficult to achieve. However, with the right measures, it is possible. In this episode of SaaS-Story […]
EPISODE SUMMARY Content is king. With the right words aimed at the right audience, your SaaS business can further grow and reach an even wider audience, which ultimately benefits you. In this episode, SaaS-Story in the Making host Matt Wolach talks to Tim King, a creative copywriter and content strategist at hellotimking. Tim delves into […]
Scaling your software business in the easiest, quickest way possible is not as easy as you think. There will be times when you are bound to make wrong decisions and commit unfortunate sales mistakes, which can stop you from achieving your dreams. The good news is you can avoid these mistakes before you make them, […]
EPISODE SUMMARY In this episode, SalesNexus CEO Craig Klein offers his best advice on how businesses can win more clients by developing a service or product they can’t refuse. He shares his CRM secrets with SaaS Story In The Making host Matt Wolach and expounds on funnel building for effective lead generation and conversion. SalesNexus […]
EPISODE SUMMARY In this episode, I shared the answers to your burning questions about the most common mistakes SaaS founders make. SaaS Story in the Making is a podcast that primarily interviews recognized personalities, but I recorded it solo this time to make sure I get those questions answered for your software business. To get […]