Software Sales Tips by Matt Wolach

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My 4-step Approach That Lead to INC 500 Awards and a 9 Figure Exit

This piece is from a podcast I was invited to appear on, Outbound Metrics with Morgan Williams. EPISODE SUMMARY Matt Wolach talks with Morgan Williams, host of Outbound Metrics, about the importance of a defined sales process and how it can help a struggling software startup become a huge success. Matt explains his methods of

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Scale Your SaaS

Why Security Around Your Development is Critical with Brittany Greenfield

EPISODE SUMMARY We had Brittany Greenfield, CEO and Founder of Wabbi, tackle cybersecurity and its importance in the digital world with Matt Wolach, the host of Saas-Story in the Making. Brittany highlights the importance of cybersecurity in a SaaS startup’s development cycle, and how you and your team are vulnerable to various attacks. She also

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Scale Your SaaS

VIDEOCAST: Successfully Handling Sales Objections – with Johnathan Bald

EPISODE SUMMARY Johnathan discusses the art of handling sales objections successfully with Matt Wolach, the host of SaaS-Story in the Making Podcast. Johnathan elaborates on an established framework that founders, team leaders, and salespersons in the SaaS world could adopt to effectively exploit sales objections for the greater good. Whilst discussing the complexities of switching

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Sales Tips

How to Structure Your Demo to Double Your Software Sales Close Rate

You have an exciting new software product that is the perfect solution for the market. You’ve set up a great marketing campaign and created a way for people to find you and become aware of your solution. Maybe you’ve got a funnel set up to make sure that you’re converting leads off of your website.

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Scale Your SaaS

VIDEOCAST: Why Getting the Right People on Your Team Matters – with Ofer Yourvexel

EPISODE SUMMARY Ofer shares the unique experience he has garnered in the SaaS world with Matt Wolach, the host of SaaS-Story in the Making Podcast. Ofer discusses the sales and marketing tactics he used as CEO and Co-founder to scale his company, Pepperi. Ofer elaborates on the importance of having the right people in a

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