Software Sales Tips by Matt Wolach

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Sales Tips

The Power of “I Don’t Know”

3 powerful words in sales

In SaaS, we feel like our solution should have all the answers. So it’s understandable to think that when you’re running the show, you should have your best foot forward and make the soundest decisions. 

You are the expert, and you’re selling not just your brand but yourself and what you can do to make your prospect’s life easier. So you might think that you should have it all figured out and nail all the questions your prospect will throw at you.

However, that is not always the case. Let me tell you something powerful that will make all the difference in your demo.

It’s the ability to say “I don’t know” when the situation calls for it. Watch this video to find out why!