Everyone loves to hear a great story.
A good story can captivate us, grab our attention, create engagement, and get us to buy into something.
When done right, it can be a potent sales tool.
Do you know that there are three types of stories that significantly impact your close rate?
Humans are emotional, so emotional that logic loses out to the emotion of a story.
With people no longer being sold based on features and benefits alone, storytelling to sell a sales solution is an effective strategy.
The Forrester has put together the most powerful story themes we can use. Now, what are those three stories?