Properly qualifying SaaS prospects is tough.
It takes a lot of energy to identify new leads and move them through the qualification and discovery process.
Sometimes, you may not discover a new lead is a poor fit until after you’ve spent hours on research and calls.
If your sales team is struggling to close the right customers or win deals, it might be because you’re still using the outdated MEDDIC sales qualification process.
Here’s what you need to know about MEDDIC and why you should stop using it.