When it comes to scaling a software business or launching a product, the gut instinct might be to fuel the pipeline. After all, how are you going to get leads without strong marketing?
This is why most companies invest heavily in marketing whether they’re veterans or start-ups. They want more brand awareness as, intuitively, that will lead to a higher conversion rate. Some may even form their in-house marketing team for this.
But when you start to try and close deals from the leads you generated,, you may worry: what if the leads don’t actually close?
To avoid the pitfalls of wasted opportunities, this video will show the correct order between marketing and sales. Watch this to learn just why this order is a must and exactly how to utilize it so your bottom line soars through the roof!