Why the One-Pager Doesn’t Work
Many think that a software company’s one-pager is a valuable document. It allows you to present your company’s offer concisely and factually, which can help you attract potential customers. But what if I tell you that it doesn’t work?
The goal is that the one-pager is going to convince the decision maker from your prospect’s company that, ‘Wow, this is everything we’ve ever wanted!’
I hate to break it to you, but it doesn’t work. And it’s because it is taking you out of the sales process, and nobody sells your own product as well as you.
Watch this video to learn more about why it doesn’t work!