Software Sales Tips by Matt Wolach

Scale Your SaaS

How Sales is Like Acting – with Stacie Chan


In the most recent episode of Scale Your SaaS, Stacie Chan, Co-Founder and Chief Business Officer of 1Bstories, shares valuable insights into the world of generative AI, content creation, and lead generation in the software startup landscape with host and B2B SaaS Sales Coach Matt Wolach. 

Stacie’s journey from a diverse career background, including acting and journalism, to her tech-driven startup role offers valuable lessons for software founders and entrepreneurs looking to create compelling content. This episode explores the key takeaways, highlighting the role of AI in content creation, and how acting is a lot like sales. Read on to learn more.


Podcast: Scale Your SaaS with Matt Wolach

Episode: Episode No. 286, “How Sales is Like Acting – with Stacie Chan”

Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor

Guest: Stacie Chan, Co-Founder and Chief Business Officer of 1Bstories


Leverage AI in Content Creation

Stacie’s journey into the tech world was motivated by her passion for bringing technology to traditional industries. One of her primary goals is to empower businesses, brands, and publishers to create stories without the need for coding expertise. She identified AI as a game-changer, and with tools like, content creation becomes an efficient and scalable process.

AI-enabled content creation platforms like can transform a simple string of text or blog post into high-quality, engaging videos in minutes. This technology reduces the time and effort required to create content, making it a valuable resource for startups with limited resources.

Strive for Consistency & Personalization

Stacie emphasizes that consistency is key in content creation. To maintain a social media presence and effectively engage with your audience, businesses must produce content regularly. The ideal frequency is often around three to four videos per week, a daunting task for many entrepreneurs. This is where AI can come to the rescue, enabling software startups to plan, create, and schedule content efficiently.

Personalization is another vital aspect of content creation. Stacie suggests that understanding your audience and tailoring content to their preferences can significantly boost engagement and lead generation. AI-driven tools can help adapt and personalize content to suit different customer segments, making it more appealing and relevant.


The Role of Content on Social Media

Stacie highlights the importance of social media as a platform for organic discovery. Unlike search engines, where users have specific intent, social media offers a receptive mindset where people are open to discovering new content. This presents a unique opportunity for startups to widen their customer acquisition funnel.

Effective content on social media is about more than just advertising; it’s about creating organic, relevant content that resonates with the target audience. Social media platforms have advanced algorithms that aim to deliver the right content to the right people, making it a prime channel for reaching potential customers.

The Role of Trust and Connection

Stacie parallels her background in acting and her current role in software sales. As actors must connect with their audience, SaaS sales professionals must establish trust and emotional connections with potential customers. This connection is vital for understanding customers’ problems and offering solutions effectively.

When conducting sales calls or product demos, paying attention to customers’ reactions and adjusting your approach based on their feedback is essential. AI platforms can assist in recording and analyzing these interactions, allowing for continuous improvement in the sales process.

What We’ve Learned So Far

Stacie’s journey from acting and journalism to the tech world sheds light on the transformative power of AI in content creation and lead generation for startups. Leveraging AI-enabled tools like can streamline content creation and provide a consistent stream of engaging content, ultimately driving customer retention and business success. 

The critical takeaway for software founders is clear: embrace AI to create high-quality, personalized content and establish a strong presence on social media, all while building trust and meaningful connections with your target audience.


Stacie Chan

[10:58] “I find that my conversion rate is so much less every call that I get on if you’re not prepared for that first pitch, and also prepared with the follow-up. Research the potential client and customizing that first pitch to ensure I understand their business.”

[17:20] “Social media is the last bastion for true organic discovery, where people are in a receptive mindset and algorithms help put relevant content in front of them.”

Matt Wolach

[21:18] “I think it’s fantastic that you can have technology help you and get you to the point where you look like you’re spending hours and hours and hours a day creating all this, but actually, you’re focused on other things. You focus on clients, focus on sales, and it’s doing it for you.”


To learn more about 1Bstories, visit: 

You can also find Stacie Chan on LinkedIn:  

For more about how host Matt Wolach helps software companies achieve maximum growth, visit