Recently, I was listening to a comedian talk about how they do what they do. And something amusing is that they said comedy is 10% what you say and 90% how you say it.
It’s crazy because it’s the exact same thing in sales.
Yes, you want to say the right thing, but how you say it and how you deliver your message with the amount of passion and conviction absolutely matters.
Dispassionate comedians aren’t funny, and insincere salespeople aren’t successful.
You truly have to believe what you’re saying. You have to know why you’re helping them and the real difference your input will make.
Watch this video and find out how you can deliver it well!