When your prospect signed up for a demo call, you’re either one step closer to closing the deal or drawing near to never hearing from them again. It’s a make-or-break moment that you should prepare for. The entire sales process should be worth it, and you should be able to close that deal.
You may have prepared your guide, you might know your product by heart, and are all ready to explain its technicalities. You also have established a goal to sell and make money. But being driven with that goal during the entire conversation may not work. Instead, it may only appear that you’re entirely selling.
You need to know how to connect with your buyer instantly. Watch this video to find out!