Recently, I spoke to a client who’s really struggling with her demos.
She asked me: “How do I take control of the demo? Sometimes they want to skip discovery and go straight to seeing the product.”
When prospects start to dominate the conversation and make sure that it goes their way, fire alarms should go off in your head because that’s the opposite of what needs to happen.
Instead, here is exactly what I told her so she can have that control back and win more deals. Watch this video to find out!