Only 3% of people selling software use this tactic. But it might be the most powerful motivator to close.
It’s the pain-solution recap.
And when done right, it gets prospects to realize that YOUR solution is the one for them.
If you follow The Perfect D.E.A.L. Process, you’ll know that it’s really important that you associate your product with your prospect’s pain. You’ve got to be able to tie in your product, your solution to what they are struggling with.