How do movies connect with millions of people – all motivated by different things – in just a few minutes? You tell a story.
Just as movies can move viewers, companies have success stories that prospects crave – leading to more closed deals. But what if you’re a SaaS startup and don’t have relevant customer stories, because you don’t have any customers yet?
Here’s the thing: you can make up the stories you tell. But never lie to your prospects! They must know when you’ve made up a story. But how?
Use this powerful trick I explain here. That’s how.
