Software Sales Tips by Matt Wolach

Scale Your SaaS

Get Terrific Leads Through Networking – with Philip Pelto


Networking isn’t just about exchanging business cards or attending events; it’s about building genuine connections that foster long-term relationships and drive meaningful results. Doing it the right way means you can drive leads through referrals and partners, giving you ample opportunities to grow your software business.

In this recent podcast episode of Scale Your SaaS, Phil Pelto, co-founder and Chief Connection Officer at MyFirestorm, shares invaluable insights on leveraging networking to generate quality leads and establish impactful partnerships with host and B2B SaaS Sales Coach Matt Wolach. Read on to learn more!


Podcast: Scale Your SaaS with Matt Wolach

Episode: Episode No. 291, “Get Terrific Leads Through Networking – with Philip Pelto”

Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor

Guest: Phil Pelto, Co-Founder and Chief Connection Officer at MyFirestorm


Use Strategic Networking Beyond Business Cards

Pelto underscored the critical mistake of rushing networking efforts for immediate results. He highlighted the need for patience, strategy, and intentionality. Understanding the purpose behind networking—whether for prospecting, nurturing existing relationships, or exploring partnership opportunities—is vital.

Tips for Effective Networking

  1. Preparation Is Key: Pelto emphasized the value of doing homework before events, understanding the attendees, and setting up meetings in advance. Strategic preparation paves the way for more fruitful interactions.
  2. Follow-Up Matters: Standing out means going the extra mile. Whether it’s sending personalized LinkedIn requests or handwritten notes, meaningful follow-ups leave a lasting impression.
  3. My Firestorm’s Approach: MyFirestorm amplifies networking efforts by employing a software tool that matches event attendees, enhances connections, and facilitates post-event follow-ups.

Strategic Networking for Software Leaders

For software leaders looking to optimize networking efforts, Pelto advised understanding the intent behind networking endeavors. Identifying the right communities, investing time, and persistently engaging without expecting immediate returns are vital strategies for success.


Persistence, Patience, and Success

Pelto highlighted the significance of persistence, patience, and consistent effort in networking. He emphasized that while it might yield little results, a well-thought-out networking strategy will inevitably bear fruit for your software business.

The Power of Quality Leads Through Networking

Pelto emphasized the potency of quality leads derived from networking, highlighting the common misconception and approach pitfalls. He stressed the importance of understanding the nuances and strategies behind effective networking to harness its full potential.

The Birth of My Firestorm

Reflecting on his 27 years of sales experience, Pelto revealed the origin story of MyFirestorm. Initially conceptualized to streamline prospecting efforts, it gradually evolved into a community-driven platform facilitating genuine professional connections.


Philip Pelto

[5:11] “The connection piece of it is never going away. If we want to get business done, we have to get in front of somebody.”

[14:43] “Patience, persistence, and preparation is an unbeatable combination or recipe for success.”

Matt Wolach

[18:59] “It’s amazing how much smarter you can seem with just 20 minutes of prep work.”

[21:22] “The first year is just you getting your name out there, showing people that you’re committed to the group and not just there with your hand out.”


To learn more about MyFirestorm, visit: 

You can also find Philip Pelto on LinkedIn: 

For more about how host Matt Wolach helps software companies achieve maximum growth, visit