Software Sales Tips by Matt Wolach

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Sales Tips

How to Drive a Crazy Amount of Referrals

The word “referral” usually paints the image of shiny redeemable coupon customers get after acting as salespeople on behalf of a brand. Give or take, the reward will be unlocked after 5-10 closed deals.

What if I tell you that you can flawlessly execute your software company’s referrals with only a slight tweak to how you present it? What if I tell you that you can actually craft a highly effective referral program that provides value in and of itself? Not only will your own customers refer to your business, fellow entrepreneurs and their respective customers will happily direct prospects to you too?

Sounds too good to be true? The answer is simple (and something that I saw in action in a small town in Mexico when I was on vacation with my family). You just need to create a double-sided referral or, in simple words, make your deal a win-win!

In this video, I talk about a brilliant experience I had while enjoying myself with my family over in Mexico. Not only did I get some really good and free guacamole, but I was reminded of another method for running two-sided referrals. It’s easy and quick to implement while also being organic or natural. 

And so, if you want to learn how to acquire beautiful referrals that sustainably pump a ton of quality leads into your soon-to-be expanding software sales funnel, press the play button above. 

The bonus benefit is that you’ll be gaining highly-rated reviews of your SaaS on your website and possible business partnerships because of the goodwill generated by this referral technique. Can’t wait to hear about your referral wins!