In this episode of Scale Your SaaS, Activate Onboarding Founder Harris Fanaroff shares how to save thousands in turnover costs through great employee onboarding with host and B2B SaaS sales coach Matt Wolach. He provides insights on ensuring managers understand its importance and are given the time and resources they need to do it well. And with persistence and focus on providing value, social media can also be a game-changer for your business. Read on to learn more about this episode.
Podcast: Scale Your SaaS with Matt Wolach
Episode: Episode No. 261, “How to Save Thousands in Turnover Costs Through Great Employee Onboarding – with Harris Fanaroff”
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor
Guest: Harris Fanaroff, Founder at Activate Onboarding
TOP TIPS FROM THIS EPISODE
Build Your Personal Brand First
Before launching your software company, start marketing your personal brand. Building an audience before you launch your company is a significant aspect that gives you a head start. If you have an audience, people trust you, connect with you, and believe in your expertise. Building a personal brand takes time, but it’s ultimately worth it.
Building a personal brand requires persistence and consistency. You need to post on Twitter and LinkedIn regularly to gain traction. Initially, you may feel like shouting into the ether, but sticking with it for the long haul is crucial. Many people try it for a week and give up when nobody calls to buy their product. However, it takes time to build momentum and see significant results.
Don’t Give Up
Many people give up on social media marketing after a short time because they are still waiting for immediate results. However, building a brand takes time and requires patience and persistence. Stay consistent; post every day, three times a day for a year, and you’ll see the results.
Focus on Onboarding
When it comes to onboarding new employees, the biggest mistake companies make is that HR and the hiring manager both own it. As a result, nobody takes responsibility for it, and the new employee may have a bad experience. Sometimes, new employees leave before they even start, wasting the company’s time and effort. Therefore, assign one person to manage onboarding and ensure the new employee has a good experience.
Social media platforms like Twitter and LinkedIn offer excellent opportunities for businesses to connect with their target audience and market their products and services. Building a personal brand and being consistent with your posts are crucial to gain traction. Keep going, and focus on providing a good experience for new employees during onboarding.
Persistence Pays Off
Building a following and generating leads on social media takes time and persistence. Keep going even if you don’t see results right away. Keep posting and sharing valuable content; you’ll see momentum build over time.
Share Your Experiences & Expertise
People are hungry for valuable insights and advice. Share what you’re learning and what you’re an expert in, and people will start noticing. Over time, you’ll build a reputation as a trusted authority in your field.
Make Time for Training
Managers are often busy and may prioritize other tasks over onboarding. However, investing time in onboarding can pay off in the long run by reducing turnover and increasing productivity. Ensure managers understand the importance of onboarding and are given the time and resources they need to do it well.
[08:52] “The biggest mistake that I see is HR kind of owns it, the hiring manager kind of owns it. And because both people own it, nobody owns it; somebody has a really bad experience.”
[16:52] “Biggest thing, maybe not the biggest, one of the big things I see is people ignore the pre-boarding process. So from the moment, somebody accepts their offer, through day one, how do you ensure that you already start that engagement to get them excited?”
[5:57] “And this is something I teach my clients: don’t start after you’ve launched the company. You need to start marketing that includes building your brand and getting your own personal brand rockin’ and so that people trust you connect, you have an audience before you even launch the company.”
[15:12] “That’s funny that you say that because, in my sales coaching, people tell me, Hey, we implemented only one of these 10 things you told us, and we already started closing more deals. So it is funny that if you just do some things right, you’ll start to see results. It sounds like the same with sales or an onboarding.”
To learn more about Activate Onboarding, visit:
You can also find Harris Fanaroff on LinkedIn at: https://www.linkedin.com/in/harrisfanaroff/
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/