Software sales leaders often overlook how crucial the time between the lead and the demo is. With our hyper fixation on the number of demos we yield, we often need to pay more attention to the fact that this is a challenging undertaking for our clients.
Resources could be at risk in case our prospects don’t convert at each stage, so this is the best time not to keep them hanging.
The early stages of the sales are often overlooked, and we sales leaders don’t really excerpt much from these sign-ups. Interest may have been piqued, but that’s how interest works, right?
But why not see it this way – you have already worked hard to attract that much interest. Why not build momentum and encourage those sign-ups to commit? You know that would take time. Lucky for you, I’m here to tell you that it will be worth it.
Want some help getting started? Head over to my video as I demonstrate my simple, beginner-friendly tracking process that has worked for my clients. I am actually giving the template out for free, so stay tuned until the end of my video.