Software Sales Tips by Matt Wolach

Scale Your SaaS

The Power of a Global Community of SaaS Leaders – with Alex Theuma


Alex Theuma, the founder of SaaStock, discusses the power of communities for SaaS founders with host and B2B SaaS Sales Coach Matt Wolach. So many founders have experienced a feeling of isolation at some point in their start-up journey. 

But finding an outlet for knowledge exchange and networking in Software as a Service (SaaS) is critical. Let’s delve into the strategies employed by Alex and SaaStock to nurture a sense of community and the invaluable benefits it offers to SaaS founders.


Podcast: Scale Your SaaS with Matt Wolach

Episode: Episode No. 284, “The Power of a Global Community of SaaS Leaders – with Alex Theuma”

Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor

Guest: Alex Theuma, Founder of SaaStock


Challenges Faced by SaaS Founders

During the podcast episode, Alex discussed some of the most common challenges SaaS founders encounter:

1. Isolation and Networking

Many bootstrap founders would prefer to build their network earlier. Networking and connecting with peers can provide valuable insights and support.

2. Building the Wrong Product

A significant challenge for early-stage SaaS companies is building a product that customers don’t want. The importance of customer feedback and validation cannot be overstated.

3. Funding in Challenging Times

Getting funding has become more challenging, especially as investors exercise caution. Layoffs and increased competition for funding make it a tough environment for many startups.

The SaaStock Strategy

SaaStock’s global success can be attributed to its combination of content marketing and community-building efforts. Here’s how they do it:

1. Content Marketing

SaaStock began as a blog and a podcast, creating content relevant to SaaS founders across the globe. Their content resonated with a broad audience because SaaS companies’ challenges are universal.

2. Community Building

The SaaStock team organizes local meetups in various cities worldwide, providing a grassroots community for SaaS founders to connect and collaborate. These events have helped maintain a global footprint and engaged local communities.

In summary, SaaStock’s journey from a blog and podcast to a global community of SaaS founders exemplifies the power of content marketing and community building. It’s a testament to the value of connecting like-minded individuals in the SaaS industry and addressing common challenges founders face worldwide. 

As the SaaStock community grows, it promises to be an invaluable resource for SaaS leaders seeking inspiration, support, and growth opportunities.


Growing Pains: SaaStock Dublin 2023

As Alex mentions, the SaaStock team is in the final sprint leading up to SaaStock Dublin 2023, their flagship event. Each year, they aspire to make the conference bigger and better, which inevitably comes with added pressure and more work. 

This year aims to welcome 6,000 attendees from over 60 countries, including approximately 450 investors. The last few weeks leading up to the event are always hectic, as the event industry tends to see a surge in ticket sales in the final month.

The SaaStock Experience

What exactly can SaaS founders and leaders gain from attending an event like SaaStock? Alex provides compelling reasons:

1. Networking Opportunities

SaaStock gathers like-minded individuals, specifically SaaS founders and leaders. As Alex puts it, the magic happens when you bring the right people into the same space. However, SaaStock goes the extra mile to facilitate networking. They employ event apps, workshops, pub crawls, opening parties, roundtables, dedicated networking sessions, and investor matchmaking to ensure attendees can connect and collaborate effectively.

2. Finding Your SaaS BFFs

Being a SaaS founder can be a lonely journey, with CEOs often feeling isolated in their decision-making roles. Communities offer the opportunity to meet and connect with peers going through similar challenges or have overcome them. These newfound connections can provide support, insights, and guidance, helping to break the isolation at the top.

3. Access to Venture Capital

SaaStock is renowned for being at the intersection of venture capital and SaaS founders. The event facilitates thousands of meetings between investors and founders. In some cases, founders attending SaaStock can secure as many meetings in two or three days as they would in half a year of traditional outreach. This presents a unique opportunity for SaaS companies seeking funding or growth partnerships.

4. Inspiration and Head Space

Working remotely or within the confines of an office can be mentally draining. SaaStock allows founders to step away from their daily routines and immerse themselves in an environment filled with individuals who share their entrepreneurial spirit. This change of scenery can inspire fresh ideas and provide the mental space needed to make significant breakthroughs.


Alex Theuma

[18:06] “Zombie SaaS companies will fade away, making it tough for early-stage startups to succeed.”

[22:09] “Focus on finding the right customers and building a strong network early on, rather than trying to sell to everyone.”

Matt Wolach

[21:23] “That’s what SaaS is all about: keeping amazing customers happy for a long time and serving their needs.”


To learn more about SaaStock, visit:

You can also find Alex Theuma on LinkedIn: 

For more about how host Matt Wolach helps software companies achieve maximum growth, visit