Software Sales Tips by Matt Wolach

Sales Tips

Why is a Demo So Important

Why a Demo is Important

For SaaS founders, here’s one thing you need to know about your sales process:

The software demo is the number one thing that leads you to success. 

Product demos are central to any software sales process. Poorly executed demos significantly slow down close rates. On the other hand, they can be very effective if done right.

In essence, the demo often means the difference between closing a deal and losing a prospect. A great demo lets your prospects understand how your solution truly solves their pain points and enables them to become more successful in their job.

Learn more about how you can make your demos impactful by watching this video.