Software Sales Tips by Matt Wolach
EPISODE SUMMARY Having more than 900 million users worldwide, LinkedIn has evolved into a powerful marketing tool. Any business or brand can improve its sales and marketing efforts by building a great LinkedIn page or profile and establishing a professional network through high-quality content. President of Vision Board Media, Donna Serdula, explains how LinkedIn can […]
Whether you’re on your first software demo or have been through a few sales calls already, you might be conflicted about using a script. This is perfectly understandable, as sales leaders are still debating which is the best approach. After all, scripted and non-scripted sales calls have pros and cons. Suppose you went scriptless in […]
EPISODE SUMMARY Hundreds of companies create software products and launch them on the market. Though aware that success builds over time, many see no results even after several years. Why is that happening? Designing a great product is only half of the equation. How you approach your sales process and engage with your potential customers […]
EPISODE SUMMARY A standard piece of advice that both software salespeople and marketers provide when it comes to lead generation is to apply SEO. In fact, the use of SEO is expected nowadays because of how much impact it can have in increasing your close rate. But are you actually executing your SEO correctly? B2B […]
EPISODE SUMMARY Remember when events used to take up a considerable chunk of the marketing budget only to have barely any insights? Fortunately for us, that’s become a thing of the past as events now take the cake in generating leads. But to maximize that benefit, it’s crucial for software founders to have the right […]
EPISODE SUMMARY Capital is undoubtedly the blood of any software business as enough cash needs to flow for a company to keep functioning. But to thrive, sometimes more money is required than what is currently circulating. And thus, SaaS founders will need the equivalent of a transfusion which is where lenders come into play. Element […]
They say that churn is normal in sales regardless of your product efficacy. You could have the most fantastic product to have ever graced the planet, and customers would still leave it. Worse, they may even leave a negative review online or go out of their way to discourage potential buyers. While it’s true that […]
EPISODE SUMMARY Data is information that is collected for us to review what happened in the past. This helps you to create and weigh decisions in the future. But, data is not enough to help you. You need to know how to transform that data into something that will guide you to success. In this […]
Today, we will set the record straight on the most effective way to deliver a sales pitch. It’s through storytelling. Storytelling builds an invaluable human connection between sales teams and prospects. So, to close more deals, you need to tell stories. However, not everyone knows how to execute this well. You may know in your […]
EPISODE SUMMARY Founders have a unique experience and passion for running their businesses, thus shaping the way they lead their teams. And as it expands, they may want the same level of passion from their employees, which could lead to being too controlling as leaders. In this episode of SaaS-Story in the Making, B2B SaaS […]
Winemaking has been around for thousands of years. In its basic form, wine production is a natural process that requires very little human intervention. Mother Nature provides everything that is needed to make wine—it is up to humans to embellish, improve, or totally obliterate what nature has provided, to which anyone with extensive wine tasting […]
EPISODE SUMMARY Client onboarding sets the tone and expectations of the client to the company. When done right, it can lead to a better understanding of their needs and efficiency in providing the best way to achieve their goals using the product. It is a vital aspect of the sales process that companies sometimes fail […]
When selling software, your solution is among your prospects’ many options. Knowing the risks of purchasing a tool, it is normal to seek several choices—at the end of the day, all they want is to solve their pains. But you are not going to be chosen by staying this way. Instead, what you need to […]
EPISODE SUMMARY Automation is great, but are some people taking it too far? What happened to a personal approach (that buyer’s love)? The rise of automation software made it easy for companies to reach a large percentage of their market quickly. However, it cannot guarantee customer satisfaction and experience. In this episode of SaaS-Story in […]
Some of the top reasons for wanting to start a software company are to achieve financial freedom and to travel the world. To be able to take a week or a whole month off and splurge in a foreign place is the ultimate goal. But no matter how short or long the actual vacation is, […]
EPISODE SUMMARY In this industry, the competition is tough. Companies are always finding ways to stand out. One way to do this is to make processes efficient. It would help improve almost all aspects of the business, leading them to achieve their goals. Some may focus on sales or marketing but little did they know […]
The term ghosting comes from the dating scenes, but salespeople struggle with the same phenomena in business. I believe every SaaS founder and sales professional can resonate with the following story of their sales career. You had a great conversation going with one of your promising prospects. Exchanged emails, delivered your sales pitch, nailed your […]
EPISODE SUMMARY In this episode of SaaS-Story in the Making, B2B SaaS Sales Coach and host Matt Wolach and Fathom’s founder and CEO, Richard White, talk about remote work, the importance of clear communication, and company growth. Having managed his former company for 10 years, White learned valuable lessons that helped him start and successfully […]
EPISODE SUMMARY Starting a SaaS company is hard, and raising it can even be more challenging. Finding the right strategy, going through trial and error, and especially finding the fund you need are only parts of what makes it difficult to achieve. However, with the right measures, it is possible. In this episode of SaaS-Story […]
Sales, specifically selling your SaaS product, is essential in ensuring that your business will thrive. Sell, or your company will fail, and you will go bankrupt. We’ve all heard that sales and deal-making are the lifelines of any company. Without them, there is no exchange of money, and without money, you will not last long. […]
Gone are the days when marketing and sales did not get along and it was fine. Understanding how one department can help the other allows them to work together efficiently. When done right, they can continuously attract and secure customers for the business. However, some SaaS companies fail to create balance among these areas–prioritizing one […]