Software Sales Tips by Matt Wolach

Sales Tips

Demos Are Not Training

Demos are not training

In the SaaS world, when you’re doing a demo of your services, it’s important that you do it the right way. 

But I see many people who are selling software, actually training their prospects at the onset instead, which is a big NO-NO.

Remember: demos are for show, and training has a more hands-on approach.

Demos are meant to entice and generate interest in a product or service. It’s meant to whet your appetite and leave you wanting more. 

And training sessions are the complete opposite –  they are dull and boring.

A demo was never meant to be the “be all, end all” to training. 

So in this video, you’re going to find out why demoing with the wrong structure can affect your close rate and why making sure that demoing the value of your product correctly will lead to more sales.