Software Sales Tips by Matt Wolach

Sales From Pop Culture

Sales From Pop Culture: Ratatouille

An outstanding lesson for software founders, can be learned from a French rat. ? Sounds crazy? Let me explain: I’m a HUGE Pixar fan. I love all of their movies. And one of the best is Ratatouille, the story of Remy the Rat. As many of you know, Remy learns at an early age that […]

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Scale Your SaaS

How to Hire and Manage an Amazing Sales Team – with Will Yarbrough

EPISODE SUMMARY In this episode, Will Yarbrough, the Vice President of Sales at Fleetio, shares his experiences as a leader in managing an amazing sales team with SaaS-Story In The Making podcast host, Matt Wolach.  He particularly offers his best advice on how technology sales leaders can manage their team to outstanding results, and how […]

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Sales Tips

Here’s How You Can Make Your Prospects Remember Your Demo Key Points

Did you know that most people forget 90% of what they heard within a week of hearing it? Not all of us have good memories, and retaining information is a lot easier said than done. The same idea applies to software sales, where technical terms and complex information on demo key points usually make up […]

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Sales Tips

Don’t Do Discovery Calls Without Watching This

I’ve seen many discovery calls from SaaS founders, and I could tell you that 94% of them missed their mark. Discovery is the foundation of your entire demo. So if you’re not doing it right, your close rates will suffer. There are four reasons why you need to perform an outstanding discovery. The problem is, […]

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Scale Your SaaS

The Best Outbound Process with Joe Petruzzi

EPISODE SUMMARY Waylan Consulting CEO, Joe Petruzzi, shares his best outbound process and lead generation formula for B2B SaaS companies with SaaS Story In The Making host Matt Wolach. Petruzzi helps B2B SaaS and service companies 5x their monthly revenue with zero sales reps. As a lead generation master, Petruzzi also shares a high-converting outbound […]

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Sales Tips

7 Costly Mistakes to Avoid in Delivering a Software Demo

Nobody’s perfect. Everyone makes mistakes, but sometimes, these mistakes can make or break you. The good news is you can prevent them, especially if you are giving a software demo to a prospective client. Avoid these seven mistakes, and you will close more deals and win more business quickly.  1. Not Being Enthusiastic Show them […]

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Sales Tips

The 7 Most Common Demo Mistakes

Remember when they said the devil is in the details? Indeed, it is – even in sales.  Make sure you pay close attention to these seven costly mistakes most SaaS salespeople and leaders make in giving a demo. In this video, you’re going to learn how to handle your demo correctly and get those missteps […]

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Sales From Pop Culture

Sales from Pop Culture: Breaking Bad

How Walter White’s multi-million dollar drug empire from Breaking Bad can help you close software deals. Being bad can actually be a good thing. No pun intended.  Just ask Walter White, who is one of the most complex and most polarizing fictional characters in the history of television.  For an established protagonist like him, his […]

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SaaS Business

My 4-step Approach That Lead to INC 500 Awards and a 9 Figure Exit

This piece is from a podcast I was invited to appear on, Outbound Metrics with Morgan Williams. EPISODE SUMMARY Matt Wolach talks with Morgan Williams, host of Outbound Metrics, about the importance of a defined sales process and how it can help a struggling software startup become a huge success. Matt explains his methods of […]

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Sales Tips

Why Your Free Trial Isn’t Working

Let me guess: people are signing up for free trials for your solution, but those trials don’t convert and they never start paying for your product. If so, something’s wrong in your free trial process. Free trials are a great way to build trust with the client, but they’re supposed to end with you closing […]

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Sales Tips

Words To Never Say In Sales

There are certain words and phrases that, if you use them in your sales calls and emails, you will likely lose the deal. SaaS Leaders: “We know, Matt. We know not to say stupid things in our software demos.” Matt: “The problem is that these are every day words that many people are used to […]

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Scale Your SaaS

VIDEOCAST: Content Marketing Best Practices – with Steve Pockross

Content Marketing Expert and Verblio CEO Steve Pockross Explains the Best Strategies A strong content marketing strategy can lead to excellent results, but according to Verblio CEO Steve Pockross, you can’t give up on it too soon. It takes persistence and time for it to pay off, and quitting after a month or two with […]

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