Getting prospects to remember what you say in the demo is not always easy.
Newsflash: Most people forget 90% of what they hear within a week’s time.
Not all of us have good memories – especially not busy business people who have more things to do on their plate than they could remember.
And retaining information is a lot easier said than done.
The same idea applies to software sales, where technical terms and complex information usually make up the bulk of your pitch.
If that’s the case, you need to double down on getting the core message of your demo across to make your prospects take action.
Follow the steps in this video and see your close rate increase just by delivering the right message and making your key points clear to your buyers.