VIDEOCAST: Startup Fundraising Strategies

Startup Investment Expert Melinda Elmborg Outlines Methods of Getting Funds

Are you seeking investment but not sure what to do?

Or how do you set your company up to look appealing to an investor?

And should you talk with one investor, or many?

Melinda Elmborg from Startup Action joined me to discuss tips for startups seeking investment.

She appeared on a recent episode of the SaaS-Story in the Making Podcast. And I really love her insights:

Don’t just focus on one investor, talk with LOTS of them.

The dating analogy she makes is a perfect one.

Because it’s easy to think that you’ve found the one when you have some good conversations with an investor.

But 99 times out of 100 the deal won’t happen.

So it’s critical to build as many relationships as possible.


For more about how host Matt Wolach helps software companies achieve maximum growth, visit You can also see the results others have gotten through working with Matt.

As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit

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