Software Sales Tips by Matt Wolach

Sales Tips

5 Huge Discovery Call Mistakes To Avoid

Quick tips to help you win in discovery It seems like everyone in SaaS knows to do Discovery as part of their sales process. The problem is that not everyone knows how to do it correctly. I see A LOT of demos; I perform Sales Process Audits for my clients where I act like a […]

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Scale Your SaaS

VIDEOCAST: Startup Fundraising Strategies

Startup Investment Expert Melinda Elmborg Outlines Methods of Getting Funds Are you seeking investment but not sure what to do? Or how do you set your company up to look appealing to an investor? And should you talk with one investor, or many? Melinda Elmborg from Startup Action joined me to discuss tips for startups […]

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Sales Tips

Video Tip: Demos. Are. Not. Training.

Don’t fall into the trap of trying to show everything your system does One thing I see constantly in both new sales people as well as experienced vets – and especially founders in early stages when they’re selling – is that people over explain everything. I say to my software sales clients all the time: […]

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Scale Your SaaS

VIDEOCAST – Outbound and Inbound Sales Techniques with Collin Stewart

The Co-Found and Co-CEO of Predictable Revenue Collin Stewart Explains Sales Techniques In this episode, Collin Stewart explains what it takes to build a predictable revenue pipeline within your company. The inbound and outbound sales techniques that work, and also the perseverance behind consistently following the techniques in order to achieve the results you want.

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Scale Your SaaS

VIDEOCAST: Content Marketing Best Practices – with Steve Pockross

Content Marketing Expert and Verblio CEO Steve Pockross Explains the Best Strategies A strong content marketing strategy can lead to excellent results, but according to Verblio CEO Steve Pockross, you can’t give up on it too soon. It takes persistence and time for it to pay off, and quitting after a month or two with […]

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Sales Tips

VIDEOCAST: Why Speed Matters on Your Website

Huckabuy CEO Geoff Atkinson explains speed and how it factors into SEO Geoff Atkinson, the Founder and CEO at Huckabuy, explained some very interesting things to me about how companies should be fixing their SEO issues. I was surprised to learn about the things they’re doing to help their clients get ahead. Specifically we discussed: […]

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Sales Tips

Video: Find a Way to Say Yes

This little change will have you closing more deals. I want to talk today about a simple psychological trick that will prevent your prospects from being disappointed. You see, if your prospects get to this point, the point where they are willing to spend some time with you on a call, they are committed on […]

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Scale Your SaaS

VIDEOCAST: 3 Huge Legal Mistakes Startup Founders Make – with Assaf Ben-David

Learn what to avoid from startup legal expert Assaf Ben-David Are you forgetting to make sure you’re protected? Check the video to learn what you can do to avoid catastrophe.

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Sales Tips

The 7 Most Common Product Demo Mistakes…That Have Nothing to Do with the Demo Itself

Sometimes B2B SaaS founders, leaders, and salespeople miss out on the basics of giving a great demo Being focused on the demo itself, it can be easy to miss all of the other things around the demo that can make or break the deal. Here are 7 common non-demo demo mistakes to avoid. 1. Not […]

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Scale Your SaaS

VIDEOCAST: Go to Market Strategies for Turbulent Times – with Garrett Mehrguth

Performance Marketing Expert Garrett Mehrguth joins Matt Wolach Directive Consulting CEO and marketing innovator Garrett Mehrguth joined Matt Wolach on the SaaS-Story in the Making podcast for a look into which strategies might be best during turbulent times.

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Sales Tips

Should a Founder Do Sales?

When launching, how important is it for the founder to sell the product? When launching, software founders often wonder if they should be the ones to sell their product. After all, they built the product so they know it, but they may think they are not “born” to sell. Hogwash. I’ve seen the most technical, […]

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Scale Your SaaS

VIDEOCAST: What Investors are Looking For – Katie Bronnenkant

SaaS Finance & Investment Expert Katie Bronnenkant Joins Matt Wolach

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Sales Tips

VIDEO: No Sales Process, No Deal

It doesn’t matter how good your marketing is, if you can’t sell, you’re doomed Do you think great marketing will work even without a good sales process? Listen to this story: This just happened to me a couple weeks ago. I do Sales Process Audits. My clients pay me to “mystery shop” their company, and […]

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Scale Your SaaS

VIDEOCAST: What to NOT Say in Sales – with Kyle Coleman

Sales Expert Kyle Coleman Joins Matt Wolach to Talk About Words to Avoid Did you know that there are many things that are used frequently by sales rep that actually kill their deals? Learn what to say, and what not to say as Matt is joined by Clari VP of Revenue Growth & Enablement, Kyle […]

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Sales Tips

How to Get PR Even Before You’ve Reached Product Maturity

PR Master Gloria Chou joins Matt Wolach to Discuss All Things PR Welcome to Saas-Story tn the Making. The podcast that features the people who made the software world what it is today and the leaders who are shaping the future of technology. Here’s your host, Matt Wolach. Matt Wolach: Yes, it is your host […]

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Sales Tips

Video: Don’t Sell During Discovery

Why you should wait just a bit before pushing your solution Here’s one thing that is very tough for software founders and sales reps to master. You see, this goes against their natural instincts and everything they stand for when they thing of selling. And it’s going to sound weird, but I’m going to tell […]

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Scale Your SaaS

VIDEOCAST: How to Negotiate Like a Ninja – with Mark Raffan

Expert negotiator Mark Raffan Joins Matt Wolach for Quick Negotiation Tips I love Mark’s focus on how to learn and improve your skills. It works in any area, but he gives specific example of negotiation here. Learn more about Mark and subscribe to his show here: https://www.negotiations.ninja/

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Scale Your SaaS

VIDEOCAST: Go for Broke or Land and Expand? – with Vijith Kumar

Vijith Kumar Nandanam Joins Me to Discuss the PROs and CONs of Each There are merits to both strategies, but the video shows the two seems to lean one way.

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Scale Your SaaS

VIDEOCAST: Selling to Enterprises versus Small and Medium Companies – with Joe Escobedo

What are the PROs and CONs of each type of selling process? Selling to large enterprise organizations gives a big boost to revenue with high dollar deals, but it can take a long time to close. Selling to small and medium organizations can give you that quick win, but you need to close a lot […]

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Sales Tips

Using Data and Process in Order to be Proactive

Piyush Parikh and Matt Wolach discuss why setting up automation will help you win Episode Transcript: Welcome to SaaS-Story in the Making. The podcast that features the people who made the software world what it is today and the leaders who are shaping the future of technology. Here’s your host, Matt Wolach. Matt Wolach: Yes, […]

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Sales Tips

Selling Your Software: Separating Fantasy from Reality

Episode Transcript: Matt: Hi and welcome to Saas-Story In The Making. This is Matt, your host, and I’m very excited today. I’ve got Stuart Marshall live Australia with me. Stuart, how are you doing? Stewart: Very well, thanks mate. Yourself? Matt: Good. I’m doing great. Stuart, he is the man. He is a co-founder of […]

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