Software Sales Tips by Matt Wolach
In this episode, Matt Wolach interviews Saravana Kumar, the CEO of Kovai.co – a platform that offers multiple products at scale in both enterprise and B2B SaaS space. Saravana talks about how he built his business from the ground up and bootstrapped his way from zero to $10 million. As a leader passionate about running […]
A few weeks ago, I posted an AMA portion on LinkedIn, and the responses have been overwhelming. Out of these, I chose 3 of the best questions with my corresponding answers to them. I narrowed them down here: ✔️ What are the best practices to reduce a sales cycle? ✔️ What are your thoughts […]
Being a software leader is hard. If you want to compete and stand out in today’s saturated market, you’ve got to know all sorts of different areas of your business and master them. In this episode, SaaS-Story in the Making host Matt Wolach interviews Jordan Behan, the CEO of Narrate Creative, specializing in SaaS marketing. […]
Many software founders ask me if they should do discovery with the demo together, or split them up and make discovery a separate call. Well, there are many reasons to do either, so I break them down in this video. If you have a big and complex product that needs to be explained over a […]
EPISODE SUMMARY Digital marketing for SaaS is different from every other type of marketing. Every step requires critical strategizing, and the process gets time-intensive. In this episode, SaaS-Story in the Making host Matt Wolach interviews Jackie Hermes, the founder, and CEO of Accelity. Running a digital marketing company that serves a variety of B2B SaaS […]
Ways to Persevere in the Heat of the Moment I live in Arizona, where it is usually warm and sunny all year round. The upside is that the winters are perfect, which clocks in at about 70°F every day. Summer is another story. For me, it’s like living in the sun, and it can […]
What would you do if you realized a prospect was doing things the wrong way? Maybe they’re not aware of it, they just think it’s the way it’s done. But you know better. So how do you handle it? SaaS founders fall into two categories. One, those who just passively listen, nod, and might sometimes […]
EPISODE SUMMARY In this episode, SaaS-Story in the Making host Matt Wolach talks to Jay Haynes, the founder, and CEO of Thrv.com, the first and only software application for Jobs-to-be-Done (JTBD) product, marketing, and sales teams. Jay talks about what JTBD is all about and how this idea can help your business be more profitable. […]
While building my SaaS companies, I would often have prospects ask about a feature we hadn’t released yet (and in many cases, we hadn’t started building it yet). I would tell them that it’s almost here and that they should sign up. They would, then development delays would cause the new customer to be very […]
EPISODE SUMMARY Content is king. With the right words aimed at the right audience, your SaaS business can further grow and reach an even wider audience, which ultimately benefits you. In this episode, SaaS-Story in the Making host Matt Wolach talks to Tim King, a creative copywriter and content strategist at hellotimking. Tim delves into […]
Difficulties are an inevitable part of life. How we deal with them will determine our success. However, for many of us, we would end up struggling with the challenges we face regularly. It’s a painful occurrence, and nobody is safe from it. The same idea also applies to being a software founder. Whether you’re new […]
EPISODE SUMMARY In this episode, SaaS-Story in the Making host Matt Wolach sits down with Brandon Bornancin, a bestselling author and the CEO of Seamless.AI. This platform helps business owners maximize revenue sales by acquiring the total market instantly using artificial intelligence. A serial salesperson and a two-time, eight-figure entrepreneur, Brandon reveals his secrets on […]
Everyone loves to hear a great story. A good story can captivate us, grab our attention, create engagement, and get us to buy into something. When done right, it can be a potent sales tool. Do you know that there are three types of stories that significantly impact your close rate? Humans are emotional, so […]
Giving software demos has become something of a lost art. Not everyone knows how to do them correctly, especially if they are new to SaaS sales. Apart from that, it’s different from giving demos in general. Just because you have experience in sales elsewhere doesn’t mean it will also work for doing a software demo. […]
Awarded by FE international, SaaS-Story in the Making Recognized as a Leader In a year where our podcast has already seen tremendous growth (with each episode getting thousands of views and downloads), as well as an award for Matt Wolach as top host, another honor has been bestowed on the SaaS-Story in the Making Podcast. […]
Have you ever wondered what a good demo close rate is? If you’re a SaaS leader wondering about this, you’re probably having trouble converting prospects from the demo stage into paying customers. If only giving a successful demo was as simple as explaining what your product is and what it does, right?! Unfortunately, this approach […]
Discovery is an important aspect of your sales process. It is like the getting-to-know-you stage in any relationship. The more you know about the person, the more you will understand who they are and what they want. However, you can only go so far with it. You wouldn’t want to jump the gun and increase […]
EPISODE SUMMARY In this episode, Thomas Smale talks about how his company helps buyers and sellers of businesses with SaaS-Story in the Making host, Matt Wolach. He highlights the importance of working with an expert when undergoing the processes, how software company leaders can set up their businesses to look great to potential buyers, and […]
Why do SaaS leads go cold? After the demo (which went great), they never get back to you. And you can’t reach them. And they’re not responding to emails, which is very frustrating. Well, one of my clients just asked me about this exact scenario and wondered why it was happening to them. They see […]
EPISODE SUMMARY In this episode, Blustream Corporation CEO Ken Rapp discusses the SaaS post-sale environment with SaaS-Story In The Making host, Matt Wolach. He talks about the importance of addressing customers after making a sale and how his software, Blustream, can assist with consumer and product engagement insights. Coming from a science and medicine background, […]
EPISODE SUMMARY In this episode, Will Yarbrough, the Vice President of Sales at Fleetio, shares his experiences as a leader in managing an amazing sales team with SaaS-Story In The Making podcast host, Matt Wolach. He particularly offers his best advice on how technology sales leaders can manage their team to outstanding results, and how […]