Software Sales Tips by Matt Wolach
What would you do if you realized a prospect was doing things the wrong way? Maybe they’re not aware of it, they just think it’s the way it’s done. But you know better. So how do you handle it? SaaS founders fall into two categories. One, those who just passively listen, nod, and might sometimes […]
EPISODE SUMMARY In this episode, SaaS-Story in the Making host Matt Wolach talks to Jay Haynes, the founder, and CEO of Thrv.com, the first and only software application for Jobs-to-be-Done (JTBD) product, marketing, and sales teams. Jay talks about what JTBD is all about and how this idea can help your business be more profitable. […]
EPISODE SUMMARY Content is king. With the right words aimed at the right audience, your SaaS business can further grow and reach an even wider audience, which ultimately benefits you. In this episode, SaaS-Story in the Making host Matt Wolach talks to Tim King, a creative copywriter and content strategist at hellotimking. Tim delves into […]
Difficulties are an inevitable part of life. How we deal with them will determine our success. However, for many of us, we would end up struggling with the challenges we face regularly. It’s a painful occurrence, and nobody is safe from it. The same idea also applies to being a software founder. Whether you’re new […]
EPISODE SUMMARY In this episode, SaaS-Story in the Making host Matt Wolach sits down with Brandon Bornancin, a bestselling author and the CEO of Seamless.AI. This platform helps business owners maximize revenue sales by acquiring the total market instantly using artificial intelligence. A serial salesperson and a two-time, eight-figure entrepreneur, Brandon reveals his secrets on […]
EPISODE SUMMARY In this episode, SaaS-Story in the Making host Matt Wolach sits down with Mark Thompson, co-founder of the subscription billing and affiliate management platform, PayKickstart. Mark shares insights and tips for successful affiliate marketing and startup billing. He also talks about how his company started from scratch and grew to empower vendors and […]
Giving software demos has become something of a lost art. Not everyone knows how to do them correctly, especially if they are new to SaaS sales. Apart from that, it’s different from giving demos in general. Just because you have experience in sales elsewhere doesn’t mean it will also work for doing a software demo. […]
Have you ever wondered what a good demo close rate is? If you’re a SaaS leader wondering about this, you’re probably having trouble converting prospects from the demo stage into paying customers. If only giving a successful demo was as simple as explaining what your product is and what it does, right?! Unfortunately, this approach […]
The short answer is yes. Being a seller may very well be the last thing on your mind, especially if you are a software founder. In most cases, you would rather focus on building the product and hire an expert to do all the selling instead. The idea may sound convenient, but it wouldn’t be […]
EPISODE SUMMARY In this episode, Blustream Corporation CEO Ken Rapp discusses the SaaS post-sale environment with SaaS-Story In The Making host, Matt Wolach. He talks about the importance of addressing customers after making a sale and how his software, Blustream, can assist with consumer and product engagement insights. Coming from a science and medicine background, […]
Jumping the gun to get to the demo when you should be focusing on discovery is a common problem. The first step to an effective sales process is knowing how you can help your prospect. It would help if you took the time to ask open-ended questions that allow a prospect to share critical details […]
EPISODE SUMMARY In this episode, Will Yarbrough, the Vice President of Sales at Fleetio, shares his experiences as a leader in managing an amazing sales team with SaaS-Story In The Making podcast host, Matt Wolach. He particularly offers his best advice on how technology sales leaders can manage their team to outstanding results, and how […]
So, what do you do if things start to get heated in your sales conversation and your prospects are raising objections? You start to feel a little hot. But the key to handle this situation with grace lies in staying cool under fire. In this video, I’ve narrowed down three tips to retain your composure […]
Did you know that most people forget 90% of what they heard within a week of hearing it? Not all of us have good memories, and retaining information is a lot easier said than done. The same idea applies to software sales, where technical terms and complex information on demo key points usually make up […]
EPISODE SUMMARY Waylan Consulting CEO, Joe Petruzzi, shares his best outbound process and lead generation formula for B2B SaaS companies with SaaS Story In The Making host Matt Wolach. Petruzzi helps B2B SaaS and service companies 5x their monthly revenue with zero sales reps. As a lead generation master, Petruzzi also shares a high-converting outbound […]
The Magic Formula to Impactful, Powerful Software Demos. Software founders often ask me about what makes a strong, convincing demo. However, the bigger question is, how do we structure it the right way? The answer lies in capitalizing on the demo’s key elements, which are discussed in greater detail below. Follow these steps and once […]
In the SaaS world, when you’re doing a demo of your services, it’s important that you do it the right way. But I see many people who are selling software, actually training their prospects at the onset instead, which is a big NO-NO. Remember: demos are for show, and training has a more hands-on approach. […]
Getting prospects to remember what you say in the demo is not always easy. Newsflash: Most people forget 90% of what they hear within a week’s time. Not all of us have good memories – especially not busy business people who have more things to do on their plate than they could remember. And retaining […]
EPISODE SUMMARY Blake Emal, CMO of Copy.Ai, shares his pieces of advice on how to build a personal brand with Matt Wolach, host of the SaaS-Story in the Making podcast. With his years of experience in the marketing field, Blake laid out the steps on making prospects trust a company, which begins from the value […]
How a strong Discovery process could have helped big time Have you ever seen the movie Three Amigos? It all happened because the Amigos didn’t follow a key sales guideline, something that could have saved them a ton of headache (but would have led to a terrible movie and may have not been the best […]
EPISODE SUMMARY Jason Bay, the Chief Prospecting Officer at Blissful Prospecting, delves deep into what it takes to be successful in outbound sales while discussing the best outbound prospecting tactics with Matt Wolach, the host of SaaS-Story in the Making Podcast. Jason elaborates on the REPLY framework for effective messaging that converts. Jason also touches […]