Software Sales Tips by Matt Wolach
EPISODE SUMMARY Marketing is often associated with creative visuals and compelling messages, but there’s a hidden side to it that’s just as crucial for success in the software industry. In this week’s episode of Scale Your SaaS, we’ll dive into key takeaways from Nathan Yeung, the Vice President and CMO at Find Your Audience, with […]
Generating loads of value is ingrained in us as SaaS founders. We naturally want to create amazing software solutions that help our target customers and truly make a difference in society. To achieve this, we need to spread the word about our SaaS. But this is easier said than done. And you can do this […]
The software company you run is complex, with numerous metrics to track and understand, not the least of which is your Customer Acquisition Cost (CAC) and the associated payback period. Understanding these crucial aspects of your business is paramount to managing your expenses and driving your company forward. The CAC metric represents the money spent […]
EPISODE SUMMARY Webinars play a pivotal role in modern software sales funnels, offering entrepreneurs and SaaS sales professionals a powerful tool for connecting with potential customers. Whether through live or pre-recorded webinars, the key is to provide valuable and engaging content that educates, inspires, and persuades viewers. That’s why in this week’s episode of Scale […]
EPISODE SUMMARY Getting a dream exit is the ultimate end game for many software founders. There are multiple reasons behind each exit, but the goal for all is the same. How do you ensure that you get your money’s worth when you finally put your SaaS, which you worked so hard for, up for sale? […]
Great software businesses are built from the efforts of multiple stakeholders. The credit does not solely belong to the executives or the employees who are directly working on the product. It also rides on the backs of the clients and your business partners. You might be thinking, as a budding software founder or even a […]
EPISODE SUMMARY SEO has been one of the cornerstones of content marketing in SaaS. You hear this term a lot among businesspeople and corporations. Many brands use this strategy, often stating that their blog adheres to SEO principles. And yet only a few actually generate traffic, much less close a deal from any of their […]
When you think about it, SaaS sales is another highly competitive sport with way more dollars on the line. It’s simultaneously both challenging and rewarding, making it super fun. But as you level up and become a pro, you may begin to hit certain roadblocks. Imagine that you are playing darts. Most people think the […]
EPISODE SUMMARY In today’s fast-paced digital world, software businesses must stay connected with their customers to provide an optimal experience. However, with so much consumer data scattered across various applications and systems, getting a complete view of a customer is challenging. This problem is where a Customer Data Platform (CDP) comes in. This week’s episode […]
Previously, we discussed how the demo is not just some long and exhaustive exploration of product features that nobody asked about. This tidbit of SaaS sales insight predictably gave many awesome listeners that ‘Aha!’ moment they’ve been looking for. And so we are back with more demo content. A word of caution, however, especially to […]
EPISODE SUMMARY There are several ways that a software company can apply to catapult itself straight to a big exit. One of the easiest ways to do this is by finding a market gap that everyone overlooks because they deem it too small to matter. Completely fill it in with your SaaS, and you will […]
EPISODE SUMMARY Research is an important aspect of developing your software business. Finding problems to develop a SaaS product for is already research. Surprisingly, this has been made more challenging not by the difficulty of the process but by the risks that come with it. And so, ensuring you do research right is imperative to […]
There’s one big mistake that many make when starting to do demos for the first time. It’s thinking that we need to train the prospect on the product. Truth is, the demo is the number one most important part of the sales process, but many software leaders don’t treat it as such, and don’t learn […]
EPISODE SUMMARY Subscription-based billing models have become increasingly popular in the world of business-to-business (B2B) software sales. However, implementing a subscription model is more complex than it may seem. In this podcast, Niclas Lilja, Founder & CEO of Younium discusses the importance of subscription management for SaaS businesses, nailing your ICP, highlighting common issues companies […]
At some point in your life, you’ve most likely heard the phrase, “the more, the better.” It could have been said by your mother or wife while they were out grocery shopping. Others probably heard it from other business mentors who practice the abundance mindset in a software business. Applying this to SaaS lead generation, […]
EPISODE SUMMARY There are lots of emerging Artificial Intelligence software that could help you boost your content creation. But you’ve got to keep in mind that your content has to get your message across to your buyers. You’ve got to be able to connect with others through your words. Founder of WRIXON, Aaron Wrixon, explains […]
The word “referral” usually paints the image of shiny redeemable coupon customers get after acting as salespeople on behalf of a brand. Give or take, the reward will be unlocked after 5-10 closed deals. What if I tell you that you can flawlessly execute your software company’s referrals with only a slight tweak to how […]
The fame and fortune that comes with success aside, we all know that building a SaaS startup paints the opposite picture. It isn’t sunshine or roses, it’s grinding and grit. Any SaaS founder, regardless of their current ARR, can attest to the monumental effort needed when creating something from scratch. That’s why a SaaS company […]
EPISODE SUMMARY Launching a software product can be a very stressful experience even if you have an amazing product. But with the right tools in place and a well-defined launch process, you’ll be able to breeze through this phase with flying colors. Gone are days when the product management team is in utter chaos due […]
Some of the top reasons for wanting to start a software company are to achieve financial freedom and to travel the world. To be able to take a week or a whole month off and splurge in a foreign place is the ultimate goal. But no matter how short or long the actual vacation is, […]
EPISODE SUMMARY In this episode, SaaS-Story in the Making host Matt Wolach sits down with Mark Thompson, co-founder of the subscription billing and affiliate management platform, PayKickstart. Mark shares insights and tips for successful affiliate marketing and startup billing. He also talks about how his company started from scratch and grew to empower vendors and […]